Free Tools for Real Estate Photographers
Calculators and generators for the parts of a listing shoot that aren't the photography: pricing, prep, timing, settings, measurements and MLS delivery. They all run in your browser and need no signup.
Pricing and running the business
Before you quote a job, or when you decide what to add to your menu.
Pricing calculator
Enter the take-home pay you want, your yearly costs, a tax set-aside and shoots per week. You get the minimum price per shoot, your real hourly rate, a square-footage price list and add-on prices for drone, twilight, video, floor plans and tours.
Open the toolInvoice generator
A printable invoice for one shoot: the agent and brokerage, the property address and MLS number, one line per service, an optional sales tax line, a written-out due date and a photo license paragraph naming the listing. What you type stays in your browser.
Open the toolMatterport cost calculator
Two years of 3D tours three ways: the Pro3 Plus Package (a 24-month commitment), a Pro3 bought outright, or a 360 camera with Gaussian splats. Shows cost per job, break-even price and the month it pays back. Every price is editable.
Open the toolPay-per-tour vs. subscription calculator
What tour hosting costs you in a year at your volume, and the listings-per-month point where a subscription would come out cheaper.
Open the toolBooking and planning the shoot
Once the job is booked, so the house is ready and you arrive at the right time.
Prep sheet generator
The checklist you send the agent and seller: room by room, lived-in or vacant, with what drone, twilight, video, a 3D scan or a floor plan need, and a privacy section for occupied homes. Prints with your name, the date and your arrival time.
Open the toolShot list generator
Square footage, bedrooms, baths and features in; a room-by-room shot list in walk-through order out, with a delivered-photo count, an MLS photo-limit warning and an on-site time estimate.
Open the toolTwilight calculator
For the listing and date: sunset, blue hour and civil dusk, when to arrive, when every light has to be on, the next seven evenings, and when the sun is on the front of the house. Within about 2 minutes of the US Naval Observatory.
Open the toolOn site
Settings and measurements while you are in the house.
Lens calculator
Angle of view for your sensor and focal length, how much of each wall is in frame from a corner or with your back to a wall, how much the edges stretch, and the focal length that fits the room.
Open the toolBracketing calculator
Spot-meter the window and the darkest corner. You get the contrast in stops, how many brackets to shoot, every shutter speed, the center exposure and whether it fits your camera's AEB.
Open the toolANSI square footage calculator
For floor plans: sort each measured area into the six ANSI Z765 / UAD 3.6 lines (finished, nonstandard and unfinished, above and below grade), plus garage and ADU totals. The result is labelled approximate.
Open the toolDelivering to the agent and the MLS
Before the photos and the tour link go out.
MLS photo resizer
Resize a whole shoot to MLS size without uploading it: camera metadata and GPS stripped, never enlarged, flagged against eight MLSs' published specs, downloaded as one ZIP.
Open the toolMLS compliance checker
Paste a virtual tour link before you hand it to an agent. It flags hosts that are branded by design and gives you a branded-vs-unbranded checklist for the page itself.
Open the toolLooking for the reasoning behind the numbers? The guides cover MLS rules, pricing, insurance, lighting and more.
PFRE Tour is virtual tour hosting built for real estate photographers: flat $8 per tour, no subscription, and an unbranded link for the MLS.
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