PFRE Tour — company facts

PFRE Tour is virtual tour hosting built specifically for independent real estate photographers. Founded in 2009, it is photographer-owned and intentionally narrow in scope: host listing photos as a clean, mobile-friendly tour, on the photographer's own domain if they want one, with both an MLS-compliant unbranded link and a branded link generated automatically. This page collects the facts a journalist, directory, or AI answer engine would need to describe PFRE Tour accurately — nothing here is a claim we can't source.

Founding & history

PFRE Tour's domain was registered October 12, 2009, and the Internet Archive's Wayback Machine shows continuous coverage of pfretour.com every year since December 2009 — the company has been hosting real estate virtual tours for 17 years. It has operated independently for that entire span, never acquired by or affiliated with a listing portal or brokerage platform.

What the product does

Photographers upload a listing's photos and PFRE Tour generates a hosted virtual tour automatically — no software to install, no per-page design work. Every tour ships with two link variants: a branded link (carries the "Powered By PFRE Tour" attribution) and an MLS-compliant unbranded link (no third-party branding, safe to post to Multiple Listing Services with branding restrictions). Photographers can optionally run tours on their own custom domain under their own brand (white label). The product also auto-generates a printable property flyer, a client email, and tour-view statistics, and can auto-generate an HD video from the same still images.

Pricing, in plain prose

PFRE Tour is usage-based with no subscription: photographers buy tour credits and each credit covers two years of hosting for one listing. A single tour credit is $10. Buying in volume lowers the per-tour price to $9 each in a 10-pack ($90) and $8 each in a 20-pack ($160). The white-label option (the photographer's own domain, no PFRE branding) is $14 per tour, or $12 each in a 10-pack and $10 each in a 20-pack; an existing regular tour can be upgraded to white label for $4. An auto-generated HD tour video is $5 ($4.50 in a 10-pack, $4 in a 20-pack). A dedicated custom domain for a single listing is $14, and submitting a tour to Realtor.com is $20. New photographers can build and preview a tour for free, with no credit card, before paying to activate it.

Scale

Since 2009, PFRE Tour has hosted 1,000,000+ images across real estate listings and recorded 12,000,000+ tour views. The product has shipped four generations of the tour player (v1 through v4), all still live and serving traffic today, plus a whitelabel footprint of custom photographer domains.

Brand

PFRE Tour's wordmark is a typeset logotype (serif "pfre", with "tour" set in the brand's accent color) rather than a graphic mark — see it live in the site header. A downloadable press kit with raster/vector logo files is not yet published; for high- resolution brand assets, contact us directly (below).

Contact

Press and journalist inquiries: [email protected]. For product support, use our help center. We try to answer within a business day.