PFRE Tour vs. TourBuzz: classic tour hosting, two prices
TourBuzz and PFRE Tour are the most directly comparable pair on this list: both are per-tour virtual tour hosts photographers have used for over a decade. TourBuzz credits run roughly $12–15/tour; PFRE Tour runs $8–10 with 2 years of hosting and white-label included in the credit types. If you are happy with TourBuzz, it is a fine product — the case for switching is mostly price and owning the domain your tours live on.
At a glance
TourBuzz
Per-tour credits (roughly $12–15/tour)
PFRE Tour
Pay per tour — $10 single / $9 in 10-packs / $8 in 20-packs, each with 2 years of hosting. White label on your own domain. No subscription, ever.
TourBuzz vs. PFRE Tour at a glance
| TourBuzz | PFRE Tour | |
|---|---|---|
| Pricing model | Per-tour credits | Per-tour credits |
| Typical cost | $15 single / $12 in 10-packs | $10 single / $8 in 20-packs |
| Hosting term | Verify on their site | 2 years per activation |
| White label / own domain | Available | Yes — your own domain, your brand only |
| MLS branded + unbranded links | Yes | Yes, generated automatically |
| Platform | Migrated onto Urbanimmersive (Oct 2023) | Independent, photographer-owned |
Competitor details summarized in good faith and checked July 2026 — verify current pricing and features on TourBuzz's own site.
Run the numbers for your own volume: pay-per-tour vs. subscription cost calculator — it shows your annual cost each way and the exact listings-per-month crossover.
What TourBuzz does well
- Long-established, photographer-familiar tour product
- Solid single-property sites and slideshows
- Per-tour pricing — no subscription lock-in
Tradeoffs to weigh
- Higher per-tour cost than the budget end of the market ($15 single, $12 in 10-packs)
- Owned by Urbanimmersive since 2018; on October 1, 2023 all TourBuzz clients were moved onto the Urbanimmersive platform
When TourBuzz is the better choice
- You are already invested in their workflow and the per-tour premium does not bother you
- Their specific tour templates fit your market
When PFRE Tour fits better
- You want the same per-tour model at $8–10 instead of $12–15
- White label under your own domain is worth owning outright
- You value a deliberately simple create-flow: address, photos, live
Switching from TourBuzz to PFRE Tour
TourBuzz moved all clients onto the Urbanimmersive platform on October 1, 2023. If that transition changed a workflow you relied on, PFRE Tour is a deliberately lean per-tour host — your photos re-host in minutes and there is no new platform to learn.
- Keep the listing photos you delivered — they are yours. Download them from TourBuzz if you need copies.
- Create a free PFRE Tour: enter the address and drag your photos in. Address plus photos is the whole setup.
- Preview it live, then set your branded and unbranded (MLS-compliant) links; point your own domain if you use white label.
- Activate for $10 when you are happy — no subscription, no platform in the middle.
Moving more than one listing? We will help you migrate a batch for free — tell us about your setup below.
Get free migration help
Tell us what you are moving from TourBuzz and we will help you get set up. No obligation — you only ever pay $10 to activate a tour.
Common questions
How is PFRE Tour cheaper than TourBuzz?
PFRE Tour is a deliberately lean product — tour hosting without a platform attached — so credits cost $8–10 with 2 years of hosting (TourBuzz credits run roughly $12–15; verify current pricing on their site).
Do PFRE tours include MLS-compliant links?
Yes — every activated tour generates a branded and an unbranded (MLS-compliant) URL automatically.
Try it on your next listing
Create a tour free, see it live, pay $10 only when you activate it. No subscription, no platform, your brand.
Create a free preview tour →More context: our full roundup of tour-platform alternatives · branded vs. unbranded MLS links · all comparisons.
Competitor pricing and features checked July 2026 and summarized in good faith — always verify current details on TourBuzz's own site. TourBuzz is a trademark of its owner; PFRE Tour is not affiliated with it.