360 Real Estate Photography Pricing: What Photographers Charge for 3D Tours

Search for what to charge for a 360 or 3D tour and you mostly find "average cost" articles with no sources. We went to the source instead: the published price pages of real estate photography businesses across the US. This page lists what they charge, what's included, how long they host the tour, and how to set your own price from your costs rather than someone else's average.

Every price below was read on the business's own website on November 13, 2026. We left out aggregator sites, directory listings and any page whose prices load only in the browser where we couldn't read them. We describe each business by its market rather than naming it, since prices change. It's a small sample, so treat it as a range to check your local market against, not a national average.

What do real estate photographers charge for a 3D tour?

Here is every 3D tour price we could read for a home up to about 3,000 square feet, on its own or as an add-on. "On its own" is the tour booked without photos (or listed à la carte); "Added to photos" is the price when it's bundled with a photo shoot. Larger packages that also include drone, twilight or floor plans are left out unless noted.

Read on each business's own price page, November 13, 2026. Two more pages list only a starting price for a 3D tour and are not in the table: a Colorado photographer ("starting at $150" for Matterport, as an add-on) and a Miami photographer ("from $120", tour type not stated).

What the table says:

• Matterport, on its own: seven prices from $149 to $350 (one of them a "from" price). The middle one is $195. Only the San Francisco Bay Area price is above $250.
• Zillow 3D Home, on its own: five prices from $100 to $149, middle $120. One more lists a $199–$299 range.
• Added to a photo package: a Zillow 3D Home tour was $50 on two pages, $85–$110 on a third and $250 on a fourth. A Matterport tour listed as an add-on was $175 or $250.
• Matterport's own capture service lists $238–$325 for up to 3,000 square feet (read on matterport.com on November 11, 2026). Five of the seven independent Matterport prices above are below the bottom of that range.

Why is a Zillow 3D Home tour cheaper than a Matterport tour?

Because it costs the photographer less to make. Zillow 3D Home is Zillow's free capture app, and it works with a phone or a supported 360 camera, so the cost is mostly time on site. Matterport needs a Matterport camera or a compatible one, and a Matterport plan to host the tours: its Pro3 Plus Package is $1,995 plus $245 a month on a 24-month commitment. That plan bills every month whether you sell a tour or not, and the price list has to carry it.

The two also end up in different places. A Zillow 3D Home tour displays in Zillow's listing photos. Matterport tours have not shown on Zillow since October 2025 (our guide to whether a 3D tour will show on Zillow has the details). So in many markets the cheaper tour is also the one agents ask for, and a Matterport tour has to be sold on what it does better: measurements, a dollhouse view and a polished walkthrough.

The Las Vegas price list shows the gap in one place: for the same 1,501–3,000 square foot home, $195 for Matterport, $100 for Zillow 3D Home on its own, and $50 for Zillow 3D Home added to any photo package.

How do photographers price a 3D tour by home size?

Almost every page that gave sizes priced by square footage, usually in the same tiers as its photos. Common breaks were 1,500, 2,500, 3,000 and 4,000 square feet, with steps of $25 to $100 a tier. A few switch to a rate above a cap instead: one adds $25 for every 500 square feet over 3,000, and another adds $50 for every 2,000 square feet over 4,500.

The Minneapolis–St. Paul list is a clean example of tiers: $185 up to 3,000 square feet, $235 up to 6,000, and $285 up to 10,000. Keep it to three or four tiers so an agent can find their price at a glance.

How long is a 3D tour hosted, and who pays to keep it up?

Only four of the 14 businesses say. Three include 6 months of hosting and then charge to keep the tour live: $25 a year, $50 a year, or $75 for another 6 months. One includes a year, with a $25 renewal. One more says only that tours are hosted on Matterport's servers.

This matters more than it looks. The tour link goes in the MLS virtual tour field, on flyers and in QR codes. When hosting lapses, all of those break, often while the listing is still active if it sits on the market. State your hosting term on your price list and say what a renewal costs, so the agent isn't surprised. If you host with a subscription platform, check what happens to old tours when you stop paying; our guide to what happens if your tour host shuts down covers the risk.

How should you set your own 3D tour price?

1. Find your floor. Price the tour like any add-on: the extra time it takes at your hourly rate, plus what hosting costs you. With a 360 camera, that's about 1.25 hours (30 minutes on site, 45 minutes of cleanup, export and upload) plus PFRE Tour's $15 3D add-on, so about $140 at $100 an hour. (The add-on rides on a photo tour, $8–10; if you don't already sell one with the shoot, count that too.) Our real estate photography pricing calculator works out your hourly rate and has a 3D walkthrough line. If you're weighing Matterport, the Matterport cost calculator shows how many tours a month the plan needs.
2. Read five local price pages. Our table is national and small; your market is what agents compare you to. Note whether locals sell Matterport, Zillow 3D Home or both, and whether they bundle.
3. Decide whether the tour sells photos or stands alone. A low add-on price (the $50 Zillow 3D Home add-ons above) is a reason to book the whole shoot with you. A standalone price has to cover the trip.
4. Use the same size tiers as your photos, and put the hosting term and renewal price on the list.

If your floor comes out above what your market charges, our guide to how much to charge for real estate photography covers what to change, and the 360 camera walkthrough guide shows how to make a 3D tour without a Matterport plan.

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