Comparison

PFRE Tour vs. Aryeo: an independent alternative

Quick answer: Aryeo is a full business platform — scheduling, invoicing, CRM, media delivery — now owned by Zillow, with Pro plans around $99–179/mo. PFRE Tour is the opposite shape: pay-per-tour ($8–10, no subscription), white-label under your own domain, and independent of any listing portal. If you want an all-in-one suite, Aryeo is genuinely strong. If you want simple tour hosting that stays out of your client relationships, that is what we build.

At a glance

Aryeo

Subscription platform (free Lite tier; Pro roughly $99–179/mo)

PFRE Tour

Pay per tour — $10 single / $9 in 10-packs / $8 in 20-packs, each with 2 years of hosting. White label on your own domain. No subscription, ever.

What Aryeo does well

  • True all-in-one: scheduling, invoicing, CRM, team management, and media delivery in one product
  • The only uploader for Zillow Showcase listings — if your agents buy Showcase, Aryeo is the pipe
  • Polished, actively developed, well-funded

Tradeoffs to weigh

  • Owned by Zillow since 2022 — your vendor is also a player in the listing ecosystem your agents compete in
  • Subscription pricing means you pay in slow months too; Pro pricing has climbed over time
  • Your business workflow lives inside a platform you do not control

When Aryeo is the better choice

  • You shoot at volume and want scheduling, invoicing, and delivery unified in one system
  • Your agent clients buy Zillow Showcase and you need to deliver into it
  • A monthly platform fee pencils out against the admin time it saves you

When PFRE Tour fits better

  • You want tour hosting without a monthly fee — pay only when you deliver a listing
  • White label matters: tours served from your own domain, your brand only
  • You would rather keep scheduling/invoicing in tools you own and keep vendors out of your client list

Common questions

Is Aryeo owned by Zillow?

Yes — Zillow acquired Aryeo in 2022, and Aryeo is the exclusive uploader for Zillow Showcase listings.

How much does PFRE Tour cost compared to Aryeo?

PFRE Tour is pay-per-tour: $10 single, $9 each in 10-packs, $8 each in 20-packs, each with 2 years of hosting and no subscription. Aryeo Pro plans run roughly $99–179/mo (verify current pricing on their site).

Try it on your next listing

Create a tour free, see it live, pay $10 only when you activate it. No subscription, no platform, your brand.

Create a free preview tour →

More context: our full roundup of tour-platform alternatives · branded vs. unbranded MLS links · all comparisons.

Competitor pricing and features checked June 2026 and summarized in good faith — always verify current details on Aryeo's own site. Aryeo is a trademark of its owner; PFRE Tour is not affiliated with it.