PFRE Tour vs. Aryeo: an independent alternative
Aryeo is a full business platform — scheduling, invoicing, CRM, media delivery — now owned by Zillow, with Pro plans around $49–179/mo. PFRE Tour is the opposite shape: pay-per-tour ($8–10, no subscription), white-label under your own domain, and independent of any listing portal. If you want an all-in-one suite, Aryeo is genuinely strong. If you want simple tour hosting that stays out of your client relationships, that is what we build.
At a glance
Aryeo
Subscription platform (free Lite tier; Pro roughly $49–179/mo)
PFRE Tour
Pay per tour — $10 single / $9 in 10-packs / $8 in 20-packs, each with 2 years of hosting. White label on your own domain. No subscription, ever.
Aryeo vs. PFRE Tour at a glance
| Aryeo | PFRE Tour | |
|---|---|---|
| Pricing model | Subscription (free Lite; paid Pro) | Pay per tour, no subscription |
| Typical cost | Pro roughly $49–179/mo | $8–10 per tour, one-time |
| Hosting term | While your subscription is active | 2 years per activation |
| White label / own domain | Higher tiers; platform-flavored | Yes — your own domain, your brand only |
| MLS branded + unbranded links | Yes | Yes, generated automatically |
| Ownership | Owned by Zillow | Independent, photographer-owned |
Competitor details summarized in good faith and checked July 2026 — verify current pricing and features on Aryeo's own site.
Run the numbers for your own volume: pay-per-tour vs. subscription cost calculator — it shows your annual cost each way and the exact listings-per-month crossover.
What Aryeo does well
- True all-in-one: scheduling, invoicing, CRM, team management, and media delivery in one product
- The only uploader for Zillow Showcase listings — if your agents buy Showcase, Aryeo is the pipe
- Polished, actively developed, well-funded
Tradeoffs to weigh
- Owned by Zillow since 2022 — your vendor is also a player in the listing ecosystem your agents compete in
- Subscription pricing means you pay in slow months too; Pro pricing has climbed over time
- Your business workflow lives inside a platform you do not control
When Aryeo is the better choice
- You shoot at volume and want scheduling, invoicing, and delivery unified in one system
- Your agent clients buy Zillow Showcase and you need to deliver into it
- A monthly platform fee pencils out against the admin time it saves you
When PFRE Tour fits better
- You want tour hosting without a monthly fee — pay only when you deliver a listing
- White label matters: tours served from your own domain, your brand only
- You would rather keep scheduling/invoicing in tools you own and keep vendors out of your client list
Switching from Aryeo to PFRE Tour
Aryeo hosting is tied to your subscription — pause the plan and the hosted media can go with it. Your listing photos are yours to keep, so re-hosting the listings that still matter is quick. PFRE Tour has no importer from Aryeo; you re-upload photos, which for a listing takes a few minutes.
- Keep the listing photos you delivered — they are yours. Download them from Aryeo if you need copies.
- Create a free PFRE Tour: enter the address and drag your photos in. Address plus photos is the whole setup.
- Preview it live, then set your branded and unbranded (MLS-compliant) links; point your own domain if you use white label.
- Activate for $10 when you are happy — no subscription, no platform in the middle.
Moving more than one listing? We will help you migrate a batch for free — tell us about your setup below.
Get free migration help
Tell us what you are moving from Aryeo and we will help you get set up. No obligation — you only ever pay $10 to activate a tour.
Common questions
Is Aryeo owned by Zillow?
Yes — Zillow acquired Aryeo in 2022, and Aryeo is the exclusive uploader for Zillow Showcase listings.
How much does PFRE Tour cost compared to Aryeo?
PFRE Tour is pay-per-tour: $10 single, $9 each in 10-packs, $8 each in 20-packs, each with 2 years of hosting and no subscription. Aryeo Pro plans run roughly $49–179/mo (verify current pricing on their site).
Try it on your next listing
Create a tour free, see it live, pay $10 only when you activate it. No subscription, no platform, your brand.
Create a free preview tour →More context: our full roundup of tour-platform alternatives · branded vs. unbranded MLS links · all comparisons.
Competitor pricing and features checked July 2026 and summarized in good faith — always verify current details on Aryeo's own site. Aryeo is a trademark of its owner; PFRE Tour is not affiliated with it.